The project
Vicky Aesthetic World is a high-end studio based in Dubai, specialising in body contouring, post-operative care and wellness. The owner needed a digital presence that matched her premium positioning: elegant, bilingual, and above all fully autonomous — never depending on a developer to update her content.
We designed and built a complete web platform from scratch: a public website and a bespoke back office of more than 20 screens.
The public website
The design is built around an exclusive golden palette, with refined typography and subtle animations that reflect the brand's luxurious, caring universe. The site is fully bilingual French / English, with instant language switching on every page.
- 16 detailed treatment pages — every treatment has its own page with benefits, an explanation of the techniques used and a dedicated photo gallery
- A before / after gallery — clients can see real treatment results, organised by treatment category, to help them decide
- A photo & video gallery — native integration of Instagram posts and reels, without storing any video on the server
- Client reviews — testimonials are submitted by clients and published only after manual approval by the owner: a fully controlled online reputation
- Online booking — a smart form with treatment, date and time selection; every new request triggers a real-time Telegram alert on the owner's phone
- A floating WhatsApp button — on every page, for direct and instant contact
- Local SEO for Dubai — technical structure, tags, geo-targeted keywords and Google Business Profile integration
The back office — the owner in control
One of the project's core goals was the owner's total autonomy. No code, no dependency: she runs her website the way she runs her studio.
Content management
- Pages & copy — every editorial text on the site can be edited directly from the interface
- Treatments & categories — add, edit or remove treatment pages with images and descriptions
- Photo gallery — bulk upload, automatic resizing, sorted by category
- Before / after gallery — result photos published in pairs, categorised by treatment type
- FAQ — questions and answers updated without any technical help
- Built-in automatic translation — content can be translated FR ↔ EN from the back office itself
Operations
- Booking requests — a dashboard of incoming appointments with status and history
- Built-in messaging — read and answer contact messages without leaving the platform
- Review moderation — every review waits for approval; the owner approves or declines in one click
- Client journey — the journey steps shown on the website are fully editable
Insights & security
- Traffic statistics — visits today, over 7 and 30 days and all-time, top pages and traffic sources — 100% in-house tracking, GDPR-safe: SHA-256 hashed IPs, bots excluded, no third-party cookies
- Multiple accounts with roles — team accounts with differentiated access levels
- Activity log — full traceability of every action performed in the admin
- Built-in user guide — documentation available right inside the back office
Key facts
- Back-office screens: 20+
- Treatment pages: 16
- Languages: 2 (FR / EN)
- Real-time alerts: Telegram
- Tracking: GDPR-safe, SHA-256 hashed IPs, no third-party cookies
A project where every feature was designed for true operational independence — the owner runs her website the way she runs her business: precisely, and without intermediaries.