The project
Lemomi is a German running and nutrition coach. Her need: selling her programmes online — a personalised training plan and coaching memberships — without a third-party platform, without commissions, and with full German legal compliance (Impressum, Datenschutz, AGB).
We built a German-language sales website where the entire funnel — from course presentation to card payment — belongs to her, with a back office of around 18 screens.
The public website
- 3 course universes — nutrition, running, mobility & strength — each with its own presentation page
- Built-in online sales — card payments via Stripe: one-time purchase (training plan) and memberships with decreasing commitment pricing (monthly, 6 months, 12 months); every sale is confirmed automatically and triggers a welcome email
- In-depth articles — a knowledge section that builds the coach's authority
- A contact form with instant notification to the owner
- Clean German URLs (/kurse, /preise, /kontakt) and complete German legal pages
The back office — the coach in control
Content management
- Dynamic content editor — every text on the site is stored in the database and editable from the interface, with change history and schedulable publication
- Homepage slider, centralised image management
- SEO — per-page metadata
Operations
- Sales — a dashboard with indicators and filters, linked to the payment account
- Products & pricing — create and edit offers, switch between test and production mode
- Contact messages, email templates, notification settings
Insights & security
- Traffic statistics — 100% in-house, privacy-friendly tracking
- Admin accounts with roles, activity log, protection against repeated login attempts
Key facts
- Sales formats: 3 (one-time purchase, 1/6/12-month memberships)
- Payment: by card, automatic confirmation
- Back-office screens: around 18
- Language: German
- Compliance: Impressum, Datenschutz, AGB
From content to payment, the owner sells online without intermediaries — her website works while she coaches.